Proven Ways to Promote a House to Buyers

by Marsha Charles 11/25/2018

If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.

About the Author
Author

Marsha Charles

Consistent top listing and selling agent receiving Chairman's Club award for superior sales achievement almost every year while associated with Preferred Properties, Inc. Consistently receive the International Presidents Premier award for sales volume since joining Coldwell Banker Realty and ranked in the top 1% of agents in Connecticut and Westchester County. In 2021 I received the International Society of Excellence award for sales volume in excess of $100,000,000. I have been named a Top Five Sales Agent for customer satisfaction since 2010 (longer than any other agent in Connecticut) and listed in Connecticut Magazine. Named one of the Top Agents in Connecticut by Real Trends since 2018. 

I work with sellers and buyers and also have a strong understanding to needs of those who are relocating . Background and experience in advertising, public relations and photography offer creative and innovative marketing plans for sellers.  

Realtor designations include: Graduate Real Estate Institute, Certified Residential Specialist, Certified Residential Marketing Specialist, and Pricing Strategy Advisor. Served as President of New Canaan Board of Realtors (two terms), Director (three terms) and currently serve on Professional Standards Committee. Named Realtor of the year by the New Canaan Board of Realtors in 1994and again in 2022. 

Married and mother of other of four children who attended and graduated from the New Canaan School System, Member of New Canaan, Darien, Greenwich and Statewide MLS systems. Areas covered include New Canaan, Darien, Greenwich, Rowayton, Norwalk, Wilton and all of lower Fairfield County.